Marketing Is Not a ‘One And Done’ Endeavor

There once was a time that basketball players could go straight from high school to the NBA (ever heard of a guy named LeBron James?). However, problems arose when the league discovered it was investing too much money into very talented, yet far too underdeveloped,...

Attracting Talent in the Gig Economy

Uber, Lyft, TaskRabbit, Fiverr…these are the company names we most frequently associate with the “gig economy” — where independent contractors perform work for organizations on a short-term basis or perform very talent-specific work. But, Uber and Lyft...

Developing a Marketing Mindset

We focus a lot on strategies, tools, and techniques in marketing. But, sometimes, what makes the biggest difference is not the details, it’s your mindset. Many business owners, despite saying it’s important, have an ambivalent attitude towards marketing: It’s a...