“It’s just not working.” That’s the statement we hear most often when we talk with potential clients. And what people mean by this, typically, is that the approaches they’ve taken to promoting their businesses have fallen short. Customer engagement is weak, sales are...
Sometimes you pick up a marketing book that just nails it. “Building a Story Brand” by Donald Miller is one of those books. Relevant to most every marketer, “Building a Story Brand” provides great insights into effective marketing and storytelling and, even more...
