How Sales and Marketing Work Together Sales are down. The first reaction of many managers is to think that the salespeople aren’t doing their job and that they are not closing or working hard enough. Sometimes that is the case. Often it is not. As I learned early in...
Despite the proclivity to take risks a la the movie Risky Business, if you read about neuroscience, you’ll actually learn that humans are wired to not take chances and put ourselves at risk. Sure, some of us are more comfortable taking risks and exploring new ground...
