Leveraging Social Without Getting Stuck Many marketers tend to fall into a trap. You try out a marketing tactic, and when it seems to work, you just do it over and over again. But how do you know it’s really working? What do you have to compare that one trick pony...
Plus What a LinkedIn Influencer is and What They Do I can’t stress enough how important authenticity is to your marketing strategy. Today’s consumers don’t just want to be sold to. They want to make real connections with your brand. I’ve often talked about the role...
