Plus What a LinkedIn Influencer is and What They Do I can’t stress enough how important authenticity is to your marketing strategy. Today’s consumers don’t just want to be sold to. They want to make real connections with your brand. I’ve often talked about the role...
5 Tips to Help Marketers Deal with Creative Blocks and Create Engaging Content You are in a time crunch and your current marketing strategy is stuck in a rut. You’ve got an extra large coffee and you’ve been attempting to brainstorm creative marketing ideas for...
What is Your Marketing Strategy Costing You? Everything has an opportunity cost. Don’t know what opportunity cost is? It’s the loss of potential gain by going with one idea or action over another. Opportunity cost, overall, is about weighing your options and...
Plus 3 Tips to Better Market Your Brand Events You might think events for your business are just something fun to do with prospects and customers. There’s generally food, music, and activities that make events fun for everyone who attends. Or it might not seem like...
You’ve probably heard me say before that your website is your digital calling card or business card. It’s up 24/7 and is one of the first things people see when interacting with your brand online. But we aren’t here to talk about how to make your website look better...
