You have probably spent many hours developing and finally implementing your marketing program. But how do you know what is working and what isn’t working in your marketing program? It’s all about constantly evaluating your marketing program’s data and making...

In business, sports, and life there are winners and losers. There are those that give and those that take. There are true performers and those that merely pretend. There are those that invest, plan ahead and prepare and those that tend to react. There are those that...

Sometimes you pick up a marketing book that just nails it. “Building a Story Brand” by Donald Miller is one of those books. Relevant to most every marketer, “Building a Story Brand” provides great insights into effective marketing and storytelling and, even more...

Life used to be simpler. Growing up, the only brands most of us were aware of were the ones managed by huge corporations: Coca-Cola, Mattel, Mercedes Benz. And, if an entrepreneur sought to start a business, he or she would focus on numbers only -- cash flow, revenue,...

Years ago, you had a unique proposition that spoke to your customers and drove strong sales. Perhaps it was a reputation for good quality, consistency, or safety. Now, that same proposition is considered merely a given by customers.  They expect those attributes in...

There once was a time that basketball players could go straight from high school to the NBA (ever heard of a guy named LeBron James?). However, problems arose when the league discovered it was investing too much money into very talented, yet far too underdeveloped,...

Uber, Lyft, TaskRabbit, Fiverr...these are the company names we most frequently associate with the “gig economy” -- where independent contractors perform work for organizations on a short-term basis or perform very talent-specific work. But, Uber and Lyft aren’t the...

We focus a lot on strategies, tools, and techniques in marketing. But, sometimes, what makes the biggest difference is not the details, it's your mindset. Many business owners, despite saying it’s important, have an ambivalent attitude towards marketing: It’s a “nice...

Facebook, Twitter, Google+, Pinterest, Instagram, LinkedIn, YouTube, Foursquare...it’s a dizzying menu, isn’t it? Social media channels are abundant and emerge all the time. One of the questions we’re asked most frequently is, “Which social media platform is right for...

Making your marketing more effective in 2018 requires you to ask, "What are my customers really looking for?"    The one constant in marketing is that there is no constant. Marketing evolves. It changes over time. Approaches that worked just two years ago no...

How agile is your marketing?  How quickly are you able to respond to the changing needs of your business in the fast paced media environment of today’s culture?

In the world of strategic and creative marketing, I have found throughout my career that there is more than one right idea and path to achieving your desired results. The same insights and objectives can support multiple communications solutions and methods of engaging your audience.

“It’s just not working.” That’s the statement we hear most often when we talk with potential clients. And what people mean by this, typically, is that the approaches they’ve taken to promoting their businesses have fallen short. Customer engagement is weak, sales are so-so. Does this sound familiar to you?

At Attuned we assist growing companies with marketing programs that are always connected to critical business and sales needs. We never lose sight of the big picture, and we love immersing ourselves with our clients while enhancing their programs, teams, and profits....