Eliminating Waste from Your Marketing Program
Is it time to take out the trash when it comes to your marketing? Have you hung on to old tactics that are not working too long? Many marketing programs simply are full of tactics that aren’t worth keeping. So, why do we keep them on? How do we get to this point in...
How to Get Greater Investment from Your Marketing Team
Performance-Based Compensation in Marketing “We love putting some skin in the game.” Marketing is essential to the growth and success of most businesses, both those that are younger and those that are more established. While most executives and business owners...
Results, Winners and Losers
In business, sports, and life there are winners and losers. There are those that give and those that take. There are true performers and those that merely pretend. There are those that invest, plan ahead and prepare and those that tend to react. There are those that...
A book every marketer should read – Building a Story Brand” by Donald Miller
Sometimes you pick up a marketing book that just nails it. “Building a Story Brand” by Donald Miller is one of those books. Relevant to most every marketer, “Building a Story Brand” provides great insights into effective marketing and storytelling and, even more...
What Most People Don’t Get About Branding
Life used to be simpler. Growing up, the only brands most of us were aware of were the ones managed by huge corporations: Coca-Cola, Mattel, Mercedes Benz. And, if an entrepreneur sought to start a business, he or she would focus on numbers only -- cash flow, revenue,...
Avoiding the “Commodity Trap”
Years ago, you had a unique proposition that spoke to your customers and drove strong sales. Perhaps it was a reputation for good quality, consistency, or safety. Now, that same proposition is considered merely a given by customers. They expect those attributes in...
Marketing Is Not a ‘One And Done’ Endeavor
There once was a time that basketball players could go straight from high school to the NBA (ever heard of a guy named LeBron James?). However, problems arose when the league discovered it was investing too much money into very talented, yet far too underdeveloped,...
Attracting Talent in the Gig Economy
Uber, Lyft, TaskRabbit, Fiverr...these are the company names we most frequently associate with the “gig economy” -- where independent contractors perform work for organizations on a short-term basis or perform very talent-specific work. But, Uber and Lyft aren’t the...
Developing a Marketing Mindset
We focus a lot on strategies, tools, and techniques in marketing. But, sometimes, what makes the biggest difference is not the details, it's your mindset. Many business owners, despite saying it’s important, have an ambivalent attitude towards marketing: It’s a “nice...
What Social Media Platform is Right for My Business?
Facebook, Twitter, Google+, Pinterest, Instagram, LinkedIn, YouTube, Foursquare...it’s a dizzying menu, isn’t it? Social media channels are abundant and emerge all the time. One of the questions we’re asked most frequently is, “Which social media platform is right for...
3 Tips for Making Your Marketing More Effective in 2018
Making your marketing more effective in 2018 requires you to ask, "What are my customers really looking for?" The one constant in marketing is that there is no constant. Marketing evolves. It changes over time. Approaches that worked just two years ago no...
The Search for Talent and Building a Great Marketing Team in the Digital Age
Businesses of all sizes throughout the country are waging the war to find talented people who can help them develop new ideas, acquire more customers, and serve the customers they have enlisted. The past decade has been one of unprecedented change as the digital age...
Agile Marketing
How agile is your marketing? How quickly are you able to respond to the changing needs of your business in the fast paced media environment of today’s culture?
Building a Brand Clients Will Love
Chances are, you have some pretty deep attachments and love for certain brands. Think about your clothes, your car, your favorite restaurant, or even your favorite hotel. Why do you love these particular brands? What makes you their loyal customer?
“More Than One Right Answer”
In the world of strategic and creative marketing, I have found throughout my career that there is more than one right idea and path to achieving your desired results. The same insights and objectives can support multiple communications solutions and methods of engaging your audience.
Five Common Mistakes
“It’s just not working.” That’s the statement we hear most often when we talk with potential clients. And what people mean by this, typically, is that the approaches they’ve taken to promoting their businesses have fallen short. Customer engagement is weak, sales are so-so. Does this sound familiar to you?
Connecting Marketing to Sales and the Big Picture
At Attuned we assist growing companies with marketing programs that are always connected to critical business and sales needs. We never lose sight of the big picture, and we love immersing ourselves with our clients while enhancing their programs, teams, and profits....
Lessons for Creative Leadership and Accountability
Creative marketing leadership is something I was fortunate to observe in my first boss. This corporate executive knew the art and science of giving effective direction so that team members understood key issues, project goals, and what was expected.