When it comes to marketing and growing your business, diving deeper and getting beyond typical, surface level solutions pays dividends and is well worth the investments required. Think about it. Most industries are incredibly competitive. To sell effectively, you... 
The fact that the media landscape has evolved markedly over the past decade should be of no surprise to any of us. The extent that this media landscape has changed and the composition of the media that now dominate our time and attention spans are the big story here.... 
Often we come into programs and realize that clients are hanging onto strategies and practices that are comfortable and similar to those utilized by key competitors. These are companies that are very adept in most aspects of their operations and management. However,... 
Many business leaders echo a common refrain… They complain that they do not have a clear picture of what is working in their marketing program. One side of me can empathize a bit with this viewpoint. Often consumers are swayed by numerous marketing tools and... 
Many of the marketers we work for and talk to each week are always raising the bar, both for themselves and the marketing partners they employ. They know that their competitors are looking at ways to acquire their customers and that ongoing success requires a... 
Every brand has a distinctive story it must tell if it is to maximize its results and value. McLean on Lake Wylie has provided us this opportunity over the last several years. McLean is “Charlotte’s Last Great Waterfront Community.” A rare waterfront offering, McLean... 