Showtime and Converting More Sales

Showtime and Converting More Sales

Most businesses we talk to want to grow. Most want to add more revenues and increase profits. Many have a good understanding of who their customer is, how they provide value to the customer, and how they deliver their product or service. All of this is good if they...
The Secret Sauce That So Many Get Wrong In Marketing and Sales 

The Secret Sauce That So Many Get Wrong In Marketing and Sales 

What are the ingredients missing in the way that many businesses approach marketing and sales?  It is not so much that they do not have plans and capable people.  In many cases the company had a good bit of success in growing their brand and business. They saw...
One Trick Pony

One Trick Pony

Leveraging Social Without Getting Stuck  Many marketers tend to fall into a trap. You try out a marketing tactic, and when it seems to work, you just do it over and over again. But how do you know it’s really working? What do you have to compare that one trick pony...
Can LinkedIn Influencers Boost Your Online Brand?

Can LinkedIn Influencers Boost Your Online Brand?

Plus What a LinkedIn Influencer is and What They Do I can’t stress enough how important authenticity is to your marketing strategy. Today’s consumers don’t just want to be sold to. They want to make real connections with your brand.  I’ve often talked about the role...
What Marketers can do to Overcome a Creative Block 

What Marketers can do to Overcome a Creative Block 

5 Tips to Help Marketers Deal with Creative Blocks and Create Engaging Content You are in a time crunch and your current marketing strategy is stuck in a rut.  You’ve got an extra large coffee and you’ve been attempting to brainstorm creative marketing ideas for...
Ways Your Website can Help Sell Your Brand

Ways Your Website can Help Sell Your Brand

You’ve probably heard me say before that your website is your digital calling card or business card.  It’s up 24/7 and is one of the first things people see when interacting with your brand online. But we aren’t here to talk about how to make your website look better...