Diving deeper, competing, and growing

Diving deeper, competing, and growing

When it comes to marketing and growing your business, diving deeper and getting beyond typical, surface level solutions pays dividends and is well worth the investments required. Think about it.  Most industries are incredibly competitive.  To sell effectively, you...
Smarter Faster Better

Smarter Faster Better

Smarter Faster Better is the title of a 2016 book written by Charles Duhigg, a former New York Times writer known by many for his original work, The Power of Habit. Both of these books are great reads that can be readily applied to making our business endeavors and...
Our Brand Refresh and “Why”

Our Brand Refresh and “Why”

A few months ago, we realized it was time to do what we do for our clients and sharpen our marketing tools and message.  What we had developed five years ago is not who we are today and the message we must convey to be successful. We began a process of building upon...
The Different Meanings of Marketing

The Different Meanings of Marketing

Talk to different people about marketing and you start to realize that the term marketing means very different things to different people. Ask five different people what marketing is, and you will tend to get five very different answers. There is a tendency to think...