5 Things You are Doing Wrong in Your Marketing
Marketing is an essential part of any brand. It helps you get the word out to new customers and it can help improve brand loyalty. This then leads to increased engagement and revenue. However, you might feel like your marketing tactics aren’t working as well as you hoped.
So what could you be doing differently?
Let’s take a look at some of the most common mistakes marketers make and how you can change your tactics to get better results.
1 | You are Underinvesting in Your Marketing
While digital marketing is more cost effective than many of the traditional forms of marketing, you might be underinvesting, not only in the amount you are spending but also from the standpoint of time. If you want marketing that is going to work for you, you have to work for it! That means taking the time to study the data, plan your strategy, create eye-catching graphics and copy, and then invest in getting your ads seen by the people that matter.
2 | You Aren’t Taking a Holistic Approach
If you aren’t taking the big picture into account, then your marketing won’t work as well as it could be for your brand. Marketing is only one piece of the puzzle when it comes to your strategy, but that piece should fit within the larger picture. Make sure that you are taking a holistic approach that includes thinking about how your marketing fits in with other aspects of your brand, such as creative partnerships, alliances and even talent recruitment. Think about your branding and voicing as well as this should be the same across your organic posts and your paid advertising to create a cohesive image of your brand.
3 | You Don’t Change Up Your Content
It’s easy to keep doing the same thing over and over again when it comes to your marketing. However, what worked one month ago, or even two weeks ago, may not be working as well now as it could be. This is because consumer habits are constantly changing and their attention spans are short. If you keep showing the same, stale content over and over again, eventually people will start to tune you out. Rather than getting stuck in a marketing rut like this take the time to come up with fresh ideas. You’ll notice higher engagement levels which leads to increased brand loyalty and revenue.
4 | You Don’t Truly Understand Your Customers
If you aren’t taking the time to dive into the data from previous marketing campaigns, or even taking the time to do A/B testing, then you don’t know your customers as well as you think you do. What most marketers miss is that they are often serving several different client segments; what you show to one segment may not work for another segment. So study the data and then base your different ads off of that data.
5 | You Forget the Role Emotions Play
It seems logical that people would base their purchasing decisions off of logic, but that isn’t what really happens. Most customers actually make purchases based on emotions rather than a reasoned decision making process. In fact, some of the biggest motivators in purchasing decisions include being perceived as accepted, successful, doing the right thing, beautiful, youthful and smart. So use those emotional motivators to your strengths!
Work with an Invested Partner
If you are looking to work with a marketing firm to take your marketing to the next level, you need to choose an invested partner. Attuned Marketing is not like most marketing firms and that is because we truly care about your success! We are the invested partner that dives into the data and takes a holistic approach to marketing. We bring fresh perspective to help our clients break through and achieve their vision. With our dedicated and talented team, anything is possible! Contact us today to learn how Attuned can help you reach new goals.