5 Tactics to Help You with Your Marketing and Advertising
Digital and social platforms are noisy. There are millions of small businesses across the country and each day they are putting out their message. Even with a small fraction of them that may be competing with you, it can still be overwhelming.
So how do you stand out from the crowd?
It’s all about having a creative approach to your marketing and advertising. Here are our top 5 tips to help you stand out in a crowd.
1 | Tell a Story
Your brand has a unique story. When marketed well, this can be very beneficial in helping your brand stand out. Knowing how your brand got to where it is today can help encourage customers to not only connect with your brand, but to also prioritize it ahead of your competitors. Be sure that your story focuses on what is at the core of your business, what your brand stands for and what your strengths are. Part of developing your brand’s story into a great marketing tactic is about honing your brand personality. This can be tricky so make sure that you take your time in finding the angle that truly captures the spirit of your business.
2 | Tap Into Emotion
To get the most out of your marketing and advertising efforts, it’s key that you make it meaningful. Tap into your customer’s emotions. Emotional marketing is highly effective not only in striking a chord with your audience to make a lasting impression, but can boost your sales as well. Most purchase decisions are based on emotion, rather than a reasoned decision making process. Never underestimate the power of emotions and their ability to build, or break, customer trust.
3 | Show the Human Side
Your brand is more than a faceless company! Customers love seeing and hearing from the people behind the brand. Reminding customers that they are communicating with real people can also make your brand more likeable, which can make you stand out in the crowd. Make sure that you invest in the personality of your brand, then build trust and relationships by speaking to your customers as if they were your friends. This brings a degree of sincerity to your brand, which can otherwise get easily lost on digital platforms.
4 | Go Bold
Taking risks can lead to big rewards. Don’t be afraid to be bold with your marketing. It’s important to know that sometimes being bold can alienate a portion of your audience; however, it can also encourage more brand loyalty and respect from returning customers. The right balance of boldness is different for every brand so be sure to experiment with new techniques to find what works for you.
5 | Hire An Invested Partner
If going it alone on your marketing endeavors seems too overwhelming or you are stuck in a rut, maybe it’s time to hire an invested partner with the expertise to help you stand out in the crowd. Attuned is that partner. We are prepared to dig in and are invested in your success. We also like to do things differently at Attuned. Don’t be fooled; we aren’t a one trick pony. We approach your marketing holistically, ensuring that all the different moving parts, from creative to social media to sales support and more, work together seamlessly to form the big picture and meet your marketing goals. We think outside of the box and are noble and agile, helping you break through the noise and stand out.
Ready to learn how Attuned can help you grow your brand? Contact us today!