In the world of strategic and creative marketing I have found that there is more than one right idea and path to achieving your desired goals and results. The same insights and objectives can support multiple communications solutions and methods of engaging your audience.

A few years ago, a colleague shared a documentary espousing  this principle – a National Geographic video by renowned photographer Dewitt Jones who speaks to this belief being the key to enabling creativity. His video and words are profound, inspirational and challenging.

View and listen to some of the things that Jones shares and I think you will be moved as well. It provides a great source of inspiration for that added push to consider and pursue the best strategies and solutions for our clients’ needs.