I have always loved building things
This started when I was young building forts with play blocks. As the oldest child, I would do this for hours until my younger brother appeared ready to wreak havoc and tear down my creation.
The principle of building has continued throughout my career. I literally started in the development business and worked for an accomplished firm known for its award-winning designs and marketing. I then moved to roles assisting clients in building and promoting their communities, brands, and businesses.
Effective marketing including branding, content development and sales support relies on building programs based on customer understanding and strategies designed to make your product and team successful.
Sometimes, our work requires us to replace strategies and programs with ones better suited to our customer needs today and the competitive environment faced. My definition of building is not a static process where a result is reached, and we are done. This would by definition be very limited.
I have realized there is another part of my building story and that is my love of helping clients build their marketing and personnel teams. I love coaching and helping clients develop skills and knowledge that will be helpful in both immediate tasks and challenges that will lie down the road.
This concept of team building is one that I am passionate about and driven to expand in a workplace that faces incredible opportunities and challenges. Successful businesses going forward will embrace changes ranging from technology and the competitive pursuit of determining better ways to serve and provide value to clients as well as develop the workforce and team necessary to fulfill our mission.
Team building also takes me back to my days of playing team sports and the joys of competing together as one team. The principles I learned there became part of my psyche and view that businesses and organizations are inevitably as good as the teams that they build and nurture.
My building story continues with each new client, relationship, and opportunity to learn and grow.