Many industrial businesses are fighting a war for talent.
Finding new employees who fit their needs is one of their foremost challenges as their business expands. Baby boomer employees who have worked in their business for decades are retiring in greater numbers each year. Competition for candidates who can address needs in manufacturing, logistics, accounting, and sales is intense.
We see many companies realizing that this recruitment need must be considered as a major marketing initiative and consideration. It is critical that they share their stories and the benefits of working at their companies.
One of the companies that we have supported with marketing and recruiting support is Airgas, a supplier of vital gases used in healthcare, manufacturing, food service and many other industries. We have worked with the local Airgas team on videos that capture what it is like to work at Airgas including what so many of their employees find moving about their job. Throughout the process, we have been incredibly impressed with the Airgas culture and a business we find to be a great model for growing and retaining team members.
If finding great people is vital to your business, perhaps it is time to follow the model of Airgas including its focus on safety, culture, and sustaining long term relationships with its employees and customers. You can view one of these videos here.
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