We have worked for McLean on Lake Wylie, a picturesque community located near Charlotte, for nearly a decade. We have served as the Community’s Chief Marketing Officer and brand steward, developing the community’s brand strategy as well as creating all digital, video, and print materials. Our marketing program has positioned McLean as Charlotte’s Last Great Waterfront Community”, capitalizing on its rich legacies, incredible landscape and beauty, and five miles of shoreline.
Complementing the efforts of McLean’s neighborhood builders, our marketing program has combined community storytelling with social media and retail promotion of waterfront homesite and builder home offerings directed to prospective buyers as well as real estate agents and other referral sources.
The challenge for McLean was that it was part of an untapped and misunderstood part of the Charlotte real estate market. Lake Wylie and Gaston County suffered from decades- old stigmas, and as a result, neighborhoods in the area were ignored by many of the region’s leading builders as well as homebuyers and real estate agents
Today McLean is redefining the Lake Wylie and Gaston market with home sales volume sales and price points not seen in the area before. McLean’s content marketing speaks to the rich environment, natural legacies and experiences to be enjoyed there.