Attuned began working with Riverchase Estates and its developer, LGI Homes, Inc., in the spring of 2019. Attuned had been referred to the client by Bill Saint of Classica Homes, who felt that the community had the potential to sell many more homes and homesites than it had if the right story was being told and media strategies adjusted.
At the time that Attuned was engaged, Riverchase had more than 45 homesites in inventory, more than 20 investor-owned homesites being resold, and eight unsold homes. Attuned’s campaign was launched summer 2019 and results and momentum generated immediately. In fact, during the first six months, homesite and home sales hit targets and standing home inventory depleted.
Between 2020 and 2022, the community launched three new phases with homes and homesites priced more than 80% higher than in 2019. Each of these releases was highly successful, and now the community is awaiting final approvals and construction of its next phase of homesites.