McLean on Lake Wylie – Community Storytelling

We have worked for McLean on Lake Wylie, a picturesque community located near Charlotte,  for more than nine years and before its shovel of dirt was turned.

The challenge for McLean was that it was part of an untapped and misunderstood part of the Charlotte real estate market. Lake Wylie and Gaston County suffered from decades old stigmas, and as a result, neighborhoods in the area were ignored by many homebuyers and real estate agents

Today McLean is redefining the Lake Wylie and Gaston market with home sales volume sales and price points not seen in the area before.  McLean’s content marketing speaks to the rich environment, natural legacies and experiences to be enjoyed there.


Complementing the efforts of McLean’s neighborhood builders, this marketing program has combined rich community storytelling with social media and retail promotion of waterfront homesite and builder home offerings directed to prospective buyers as well as real estate agents and other referral sources.

Storytelling is a tremendous tool for engaging audiences and communicating your brand’s richness and value proposition. Story has the power to keep people engaged and to make critical points without “screaming” at your customers as many marketers do.

It can be a source of supporting rich results like those achieved at McLean where record sales and price points are being realized for this pioneering, and yet exceptional community.