Brand Transformation

Transforming communities and creating revitalized and creative brands are tasks and legacies enjoyed by Attuned. Attuned and Philips have played key roles in changing the identities and perceptions of communities that have become examples of public-private cooperation and combining art, architecture, strategic communications and special events.

Meridian Place

Meridian Place and MoRA

Meridian Place, an evolving mixed use community in Southeast Charlotte, has been developed with the input and support of neighbors, city planners, and stakeholders, and as Meridian Place has evolved so has MoRA, a flourishing community dedicated to the revitalization of Charlotte’s Monroe Road corridor.

Attuned has assisted Goode Properties with Meridian Place since the inception of its planning, including creation of the community’s brand identity and strategies to create a transformative and energizing community.  In addition to leading the transformation of this corridor, Meridian Place is creating an area hub complete with restaurants, a brewery, apartments, offices and public art including the Embrace sculpture and gathering place. 


Forward thinking, tailored approaches. That’s really what comes to mind when I think of Attuned. Attuned’s professionals bring a wealth of understanding to the table, not just on what marketing tools are available — web content, print, radio, etc., but how to target and transition those elements through different stages of a campaign. They simply bring life and personality to my projects.

I’m in the redevelopment business. I look at challenged properties, sometimes whole neighborhoods, and envision something completely different. But I need investors and the public to see what I see, to believe that change is possible and right, in order to be successful. Attuned writes the story that changes their minds. That what makes them great.”

–Roy Goode, Goode Properties

Brand Transformation

Roy Goode

Developer - Meridian Place