Brand Transformation

Transforming communities and creating revitalized and creative brands are tasks and legacies enjoyed by Attuned. Attuned and Philips have played key roles in changing the identities and perceptions of communities that have become examples of public-private cooperation and combining art, architecture, strategic communications and special events.


Meridian Place and MoRA

Attuned’s work with client Meridian Place, an evolving mixed use community in Southeast Charlotte, led to its role in supporting initiatives to redefine the image and perceptions of the Monroe Road area.  Philips and Attuned have worked closely with community leaders, residents, stakeholders and artists to create the MoRA community organization and area brand.

Burt Philips and Attuned Marketing have been a key asset in MoRA’s branding, image, and messaging as we created an identity from the ground up – an identity for our organization, and for our area of Southeast Charlotte. Burt’s deep thinking helped MoRA move efficiently from idea to reality, allowing us to use minimal resources for maximum effect. We’ve been successful – more successful than we thought possible in such a short time – much of the credit going to Burt’s steady hand and smart, insightful guidance. We recommend Attuned Marketing for their responsiveness, marketing acumen, and depth of experience.
Kathy Hill

Chair - MoRA