The Best Video Marketing Strategies

7 Creative Video Ideas to Improve Your Content Marketing 

Video is the number one content you can share online. It’s engaging, informative, and exciting. 

YouTube and TikTok are two of the most popular online platforms. People aren’t just watching videos, they are actively searching for video content. 

Not taking advantage of this popular medium could be a major reason why your brand isn’t seeing the growth you’d like. Not sharing video as part of your marketing strategy could be considered negligent. 

Not sharing the right video content could also bring down your engagement and return on investment. You can’t share just any video, you do have to serve up the type of video content that your target audience is looking for. 

So how can you best take advantage of the most popular type of content? Here are some creative video ideas to improve your content marketing strategy. 

1 | Product Demos

Don’t just do a quick clip that shows a product. Get a little more in depth on the product by demoing it. People love to see products in action to learn more before making a purchase decision. Keep in mind that while people like to learn more before purchasing, the vast majority of purchase decisions are emotional. So tug on those emotional strings when demoing your product. Talk about how the product will solve a problem your viewers have, how it could improve their lives, or create scarcity by using language that creates urgency. 

2 | Tutorials and Instructional Videos

People like to learn and video is an easy way to learn. These educational types of videos are often referred to as “info-tainment.” Teach viewers how to do something by doing a tutorial or instructional style video. Some examples include makeup tutorials, a cooking class, how to balance a budget, what to look for when buying a home, the history of a particular city to educate travelers, or even how to write html code! The possibilities are literally endless here no matter your industry or niche. 

3 | Top 5 or 10 List

Listicles have been popular on blogs for many years now. So why not take advantage of that popular content in video format? You can showcase your top performing product, top neighborhoods to move to, the fastest growing areas to build in, your top needs for supporting your non-profit, and more. You can also recap your month or year with the top updates you shared during that time period, which is a great way to repurpose top performing content! 

4 | Behind the Scenes

People love to see what goes on behind the scenes of a company or organization. They also like to see the faces behind the name. Do a meet the team video or show how a product is made. Let an employee take over the brand accounts for the day so people can learn what their day looks like working at the company. While showing what goes on behind the scenes, take the opportunity to inform viewers more about your company in general. It can be a good time to reinforce your brand’s values, which can build deeper emotional connections with your target audience and boost brand loyalty. If you go live while doing a behind the scenes, it can be a great opportunity to do a Q&A or FAQ session with your audience. 

5 | Value Proposition 

If you aren’t getting enough FAQs from your audience, then it’s possible they aren’t fully aware of the value or purpose of your product or service. Create a video that shares the value proposition of a product or service. This is a great time to share what makes you different or better than your competitors, or what makes you stand out from the crowd. Not only can these videos drive engagement through FAQs, but it can also be a great driver for conversions!

6 | Interview with an Industry Expert

Boost your standing in your industry by being seen as a thought leader in your niche. Not only do the top thought leaders share their own ideas, but they also highlight other industry experts. Bring in another industry expert for an interview to discuss innovations within your industry. Not only does this other expert bring their own audience and following to boost your reach to new audiences, but it can also lend you and your company more credibility by having a source from outside your own organization. 

7 | Seasonal Videos

Take advantage of the holidays or a season and boost your PR with a seasonal video.
Don’t just tie in products for the season, like your pumpkin spice scented candle. Have your employees get involved in a holiday greeting or showcase your own audience using your products in their seasonal dishes, decor, or traditions. This is a great way to build community and even boost the morale of your own office! 

Top Takeaways

Video is a great way to engage with your target audience. It not only helps tell your audience how you can improve their lives, but it can literally show them! There are so many other ideas for videos besides these, so get creative and have fun! Don’t forget to ensure that you are following content guidelines for the different platforms, including sharing the right aspect ratio. 

If you need help coming up with creative video marketing ideas for your brand, Attuned would love to help you think outside of the box and break through. We are an invested marketing partner that helps our clients achieve transformative goals. Contact us today to learn more about how we can assist you.