5 Trends Impacting Digital Marketing in 2023
2023 is not that far off, so placing your campaign strategy for the new year on the back burner is a bad idea, especially since the playing field is constantly evolving.
2023 is shaping up to be an interesting year for marketers as trends shift to accommodate new technologies and buyer behavior as well as consumer values and preferences.
These trends have been forming on the horizon for a bit now, so we aren’t guessing here or peering into a crystal ball. Now let’s take a look at five global trends that are impacting what digital marketing for 2023 will look like.
1 | Agile Marketing
I’m a big promoter of agile marketing. In essence, agile marketing is the ability to be nimble with your marketing tactics. In order to be successful with the ever-evolving digital and consumer landscape, you have to be able to change your tactics as your target audience needs change. This doesn’t mean you shouldn’t plan your marketing campaigns. No, the opposite is quite true. You have to strategize an initial plan and a backup plan. I go more into depth on how to be agile in your marketing in this article.
2 | Social Responsibility and Sustainability
In the past, it was trendy for organizations to display a concern for social issues or sustainability. However, it is not enough for a brand to simply say it practices what it preaches. Simply pledging is no longer enough. Today’s consumers expect brands to show how they are making a difference in what they are doing. And it is up to marketers to get creative in delivering that knowledge to consumers of what the brand does toward social responsibility.
3 | Long-Term Influencer Partnerships
Word-of-mouth advertising is historically one of the best strategies in marketing. This is because people are more likely to buy a service or product if someone they know and trust recommends it. The latest iteration of word-of-mouth campaigns is influencer marketing. What 2023 will see is long-term relationships between brands and influencers. So while this isn’t new, 2023 will see brands seizing the opportunity to build more authentic connections with their target audience through long-term brand ambassadors.
4 | Improved, Cohesive User Experience Across Devices
Creating cohesive and improved user experiences across devices is a must. An audience member should be able to pick up where they left off in their buyer’s journey from one device to the next. For example, they may start out browsing your store via an Instagram ad on their phone but make the actual purchase from their laptop on your website. An improved experience also means that you should design your website or blog for mobile devices. Keep your site navigation simple and easy to use.
5 | Artificial Intelligence Advertising
AI continues to become more and more prevalent and popular in all aspects of society. Marketers will need to keep up with trends in technology, specifically AI and how it can be used to improve your marketing campaigns. One such trend in AI is interactive advertising. While investing in new tech for advertising can be expensive, you still want to keep up on these trends, even if you don’t invest. This will keep you ahead of the eight ball so when you see an opportunity that will work for you, you can seize it while the iron is hot!
Bonus Trend | Work with an Invested Marketing Partner
Worrying about running your day-to-day operations plus designing your marketing strategy can be overwhelming. Trust your marketing to the professionals by working with an invested partner. Marketing firms are experts in the field and are on top of the ever-evolving trends. At Attuned, we believe in being nimble and thinking outside of the box. We are truly invested in our clients’ success. We work with our clients to help them break through and achieve their vision for transformative change! Contact us today to learn more.