And What Marketers Need to Know About This Type of AI
No need to ask your Alexa or Siri what deep learning is; we’ll dive into that in a moment.
Artificial Intelligence (AI) has been around for some time. However, it is just now beginning to make a big impact on the consumer digital space and marketing.
AI has evolved from a mere chatbot. So you might be wondering if AI will put you, as a marketer, out of a job.
Don’t worry, AI can actually make your job as a marketer much easier. Plus, nothing compares to the human understanding of emotion, which is key to effective marketing.
What is Deep Learning?
Deep learning is a discipline within AI that uses algorithms to mimic the human brain. These algorithms use neural networks to learn. What is a neural network? It is interconnected neurons that process data both in computers and the human brain. Just like humans learn from experience, this AI learns from performing a task repeatedly, making adjustments each time to improve the outcome.
Don’t confuse deep learning with machine learning. Machine learning is when computers learn from data using algorithms to think and act without being programmed. Deep learning, on the other hand, is computers learning to think using structures modeled after the human brain.
The Power of Deep Learning
While machine learning can help with efficiency and optimization, deep learning can actually drive strategic growth. Deep learning can help marketers make more data-informed predictions and projections, helping you develop the optimal strategy.
How You Can Use Deep Learning to Cultivate Growth
Let’s take a look at a few ways you can utilize deep learning to improve your marketing strategies.
Audience segmentation is key to getting the perfectly-crafted message in front of the right audience. Deep learning models are able to find patterns in audience data that allow for more advanced segmentation. It allows marketers to quickly identify a hyper-targeted audience for a campaign while machines use past behaviors to predict potential leads. It can also be used to identify which customers are on the verge of leaving, allowing marketers to act quickly to bring those consumers back into the fold. In other words, AI can help take the guesswork out of segmentation, allowing you to focus your efforts elsewhere. This means better segmentation and more efficiency!
Today’s consumers expect companies to deliver more personalized interactions. However, when there isn’t much information to analyze, it can be difficult to execute. Deep learning, however, can develop personalization engines that can streamline the process of delivering hyper-personalized content. Examples of this include displaying content based on who’s browsing your website or push notifications for customers who leave without making a purchase. Deep learning can also gather information from live chats!
Predicting Consumer Behavior
Lastly, deep learning can help marketers predict what consumers will do next by tracking how they move through your website and how often they make a purchase. This can give companies valuable information on which products and services are in high demand and should be the focus of upcoming marketing campaigns.
Deep learning and AI can sound intimidating. We’ve all heard the stories about technology taking over and robots controlling humans. However, scientists say that is unlikely to happen. What is possible, however, is that AI can be another tool that marketers can leverage to streamline the process and promote growth. It is about embracing technology that allows you to automate tasks and mine data while you focus on crafting the perfect message and content!