5 Tips to Help Marketers Deal with Creative Blocks and Create Engaging Content
You are in a time crunch and your current marketing strategy is stuck in a rut.
You’ve got an extra large coffee and you’ve been attempting to brainstorm creative marketing ideas for hours.
But the only thing you’ve got is a blank page staring back at you.
A creative block is one of the worst things, especially when you are under pressure to come up with fresh, creative content.
But I want you to know that creative blocks are normal. Everyone gets them at some point. Here are some tips to help get your creative juices flowing again and how marketers can overcome a creative block.
1 | Find Inspiration Where You Expect it
Get on social platforms and scroll through your feeds. This will help you identify the latest trends. But don’t just take a trend and run with it. You need to modify the trend to fit your brand in a way that will resonate with your audience.
2 | Stick to the Big Strategy
In marketing, there are tactics and then there is strategy. Tactics are the individual campaigns that work together toward your larger strategy, which outlines the goal you are trying to achieve. Stick to your strategy, but try experimenting with different tactics.
3 | Don’t Let Perfect be the Enemy of Good
Not every idea you have needs to be the perfect post that will go viral and garner you hundreds of sales or inquiries. That’s a lot of pressure to live up to. The world of social media and their audiences change quickly so waiting to come up with the perfect post means you could miss your opportunity for a good post. Sometimes posts that you might be a little unsure about can seem more organic and authentic. Its performance could surprise you!
4 | Take Risks, then Learn From Them!
In order to stay relevant and on the cutting edge, you need to be willing to cross boundaries and break some rules. When you share something atypical for your brand, it can stand out and catch the attention of your audience and perhaps even open the door to new audiences. You have to be willing to experiment a little to learn what new ideas work or not. If a post gets more engagement than you were expecting, piggyback off of that post with similar content. If you don’t experiment, you’ll continue to be stuck in a marketing rut.
5 | Brainstorm with Others
Magic can happen during a good brainstorming session. The best brainstorming sessions are casual but goal oriented. It should be a place where there is no pressure and no judgment so that ideas can flow freely. Fresh and new perspectives can help you get out of the box you’ve placed yourself in, helping you to create better content.
Brainstorm with an Invested Partner!
Attuned Marketing is much more than a fractional CMO and virtual agency. We are a highly invested, nimble partner dedicated to helping our clients with creative marketing that is transformative and game changing. Contact us today to learn how we can help you!